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Society of Graphic Designers of Canada  August 29, 2013 – 00:00
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Vittorio Fiorucci

Born in Yugoslavia in 1932 to Italian parents, Vittorio Fiorucci spent his childhood in Italy before landing in Quebec in 1951. He attended the artistic bohemian Montreal, especially Armand Vaillancourt, Guido Molinari and Jean-Paul Mousseau. To publicize his work, he creates false posters, whose provocative enough to the time of an alleged international exhibition of pornography. In 1964, he signed the poster debut of Claude Jutra, All in all. Vittorio's career was launched.

During the 1960s and 1970s, Vittorio produced numerous film posters, festivals and other cultural events. He designed at the same time the original logo fashion boutiques Castle. The distinctive style of this self-taught talent says: free solid colors, sleek design, which is similar to the comic and humor too, often irreverent and satirical.

In the late 1970s, Vittorio career takes a new dimension. In 1976 and 1977 alone, he won twenty awards at the prestigious Graphic Art Exhibition in Chicago. It is at the same time it creates the green man of the Just for Laughs Festival, which earned him his greatest popular success. The posters he made for the Opera de Montreal and the Exhibition of crafts also contributed to its reputation.

A lesser-known aspect of Vittorio is that of the artist engaged. Over the years, he was the man of all cases with an impressive production of posters pacifists, ecologists (Do not cut trees), antinuclear to the liberation movement of women (Women's Lib), denouncing expropriation or demolition of Mirabel Montreal Architectural Heritage (Goodbye Montreal). In 1997, he was the only Canadian invited to compete with the best poster in the world to create a poster for the Kyoto Conference.

In 1980, Vittorio appears in the Encyclopaedia Britannica as one of the best poster in the world. He was awarded the 1998 International Mobius Advertising Awards in Chicago and the 2000 Outstanding Achievement Award from the Canadian Association of Photographers and Illustrators in Communications (CAPIC). The National Museum of Fine Arts of Quebec devotes a retrospective Viva Vittorio in 2003. Vittorio Fiorucci died in 2008.

Elected Honorary Member of the Society of Graphic Designers of Québec in 2008.


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