American Graphic Design Awards 2013

'Power Play' - USU's 2012 Platinum Award wins again  August 29, 2013 – 00:01
American Graphic Design Awards 2013 - Dion Label Printing

'Power Play' - USU's 2012 Platinum Award wins again

DGAP-News: USU Software AG / Key word (s): Miscellaneous 'Power Play' - USU's 2012 Platinum Award wins again

Moeglingen 18 July 2013.

'Simply Different' - For years, concept, content and design of the USU Annual Report to compress an informative as well as entertaining oeuvre. In this year's competition of the world's best annual reports of the USU Annual Report once again received the highest award: Platinum decorated with the League of American Communications Professionals (LACP) in San Diego, California, the USU Annual Report 2012 in the category 'Software'. With LACP over 6, 000 entries from 24 countries were submitted and judged by different criteria. In the overall ranking of all submitted reports from various industries USU reached the 66th Place. Additionally, LACP honored the financial report of the Company with a silver award.

The jury - staffed with international communications experts - awarded USU Annual Report 99 out of 100 possible points. Thus, USU finished second in the competition category 'Software' the first place. USU has won both the text and narrative style for the title image, creativity, message clarity, the financial report and the information value of each of the maximum number of 10 points.

'Power Play' loud title and concept of the USU report, underlining the earning power and dynamics, interacts with the company for many years on the market. Due to the success in the internationalization of the USU Group's Annual Report was first bilingual, ie created together in German and English. For the design of the title page, the known symbols 'power' and 'Play' were united in an expressive logo. The interplay between the analog and digital worlds symbolize other graphical niceties like the feel of a Tablet PC with the typical wiper technology and QR codes and apps that take up and deepen the content of each page.

'The annual report of the USU Group is much more than a' set work '. So we're very much about this international award, 'said Bernhard Upper Schmidt, CEO of USU Software AG, the good performance.

It was also awarded the outstanding work of the experts involved: The Reutlinger journalist Raimund Vollmer acted here as ideas and coined by his equally incisive and entertaining style, the high information value of the annual report. And for the expressive typography and creative design agency responsible Asperger freework graphic design. The sophisticated print realization of the annual report took over the printing and media center GmbH Gerlingen

This press release is available at

USU Software AG

The USU Group is the largest European provider of IT and knowledge management software. Leaders from all sectors of the economy create transparency with USU applications are flexible, to save costs and reduce their risks. In addition to USU AG founded in 1977, also includes the subsidiaries Aspera GmbH, LeuTek GmbH and OMEGA Software GmbH, USU Consulting GmbH and a majority stake BIG Social Media GmbH in the Prime Standard of the German Stock Exchange and the GEX listed USU Software AG (ISIN DE 000A0BVU28) .


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